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September 03, 2013

"Culture Clash 2" on VoiceAmerica Radio : How to Avoid Cross-Cultural Fiascos


Recently we covered the culture clash between Oprah Winfrey and a Swiss salesperson. They are not alone: what is more challenging for any global executive than managing across cultures and value systems? The inability to see the world from a counterpart's point of view and decode their mind-set has derailed many a promising cross-border venture. Join Thomas D. Zweifel, author of "Culture Clash 2," in a series of VoiceAmerica radio interviews that could change the way you think and manage as a global executive.

After living on four continents and working with senior executives in more than 100 countries over the past three decades, Dr. Thomas D. Zweifel, has been forged in the fire of clashing cultures. And having made just about every mistake in the book, he has developed "fool-proof" methods and practical techniques for managing successfully across borders. Author of the new book Culture Clash 2.0 (and The CEO and the Rabbi) , Thomas returns to Global Reach highlight the do’s & taboos of global citizenship. He will give us the 10 most costly sins for companies when cultures collide.

He will share with the Global Reach audience how to:
  • Use empathy as a strategic tool.
  • Find out what matters to customers and partners in other parts of the world.
  • Think like your international competitors.
  • Lead in the new global landscape of social networks, BRICS, Arab Spring, and the need to be “glocal.”
  • How to parachute into any culture and get the job done while respecting local customs.
  • Avoid costly no-no's in your cross-cultural interactions.
  • Use the Global Integrator™ to quickly decode a national or corporate culture.
  • Navigate cross-cultural mergers, acquisitions or joint ventures with the Pyramid for Global Results™.
  • Orchestrate global meetings and teleconferences that build alignment and mobilize your global teams for high performance.
  • Use cross-cultural strategy as an asset for innovation.
  • Go from multinational to “metanational”.
The recording from last week's show is available here:
Culture Clash: How to Decode any National or Corporate Culture.

Missed the Live Shows? Past Episodes are available On Demand and Podcast Ready at http://www.voiceamerica.com/show/1984/global-reach .

What do you say? Did you experience a culture clash when doing business with people from another value system? What did you learn from this? I look forward to reading you on my blog: http://thomaszweifel.blogspot.com/.
 
P.S. To learn more about avoiding cross-cultural fiascos (including hilarious cross-cultural jokes), check out Culture Clash 2, just published by SelectBooks. Or visit Manres.com for more tools.

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