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March 05, 2015

Apple: Top Brand or Murky Money?

In 2014 Apple beat Google and Samsung to become the world's most valuable brand at $119 billion. And now the iconic company made $18 billion in three months. But how did Apple produce those record earnings? A report by the German weekly Spiegel Online shows four of the tech giant's questionable practices. Should brand value be tied to ethical practices, or does it not matter how you make profit?