If you thought that Amazon is a bookstore or even an online "everything store," you would be (mostly) wrong. Amazon has moved far from its beginnings. Not only is the company revolutionizing the publishing industry through its Kindle, CreateSpace self-publishing, and used-books marketplace; many people don't know, for example, that it is now a major cloud computing platform. Beyond that, you could say that Amazon is a prime example of the "Strategic Organization": it is generating business models faster than any competitor. What is Jeff Bezos's secret?
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