"Words are, of course," Rudyard Kipling once wrote, "the most powerful drug used by mankind." The video in this article shows that words can make the difference between a good business and a great business, between mediocre and transcendent leadership, between making small change and making real money. Communication is the best investment; but most of us use language poorly or not at all.
After losing a bet, Virgin Atlantic founder Richard Branson will have to don a red stewardess uniform and walk down the aisle to offer passengers drinks and food. The British entrepreneur's one-off action should become standard best practice for top managers.
Bosses have a huge influence on people's performance and job satisfaction (meaning whether they stay or leave), so Google has embarked on a bold initiative: to build better managers. "Project Oxygen" applies what Google does best (organizing information) to the unpredictable world of the human element.
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