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November 22, 2010
From Starbucks to Barbucks: A Venti Chardonnay, Anyone?
Posted by
Thomas D. Zweifel
at
05:37
Hard hit by the recession, lagging sales, and fast-food competitors at its heels, the coffee giant is testing a new approach: Sell local wine and beer. Will the scheme help open new markets and revive sales, or will it turn off core customers?
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